SolutionCreate Good Relationships with Members
By connecting member contents on website with CRM, any changes made in members’ account will be updated in CRM. Hence, we are able to manage members’ latest information.
By analyzing members’ reaction toward electronic magazine, we are able to find out each member’s unique behavior and make assumptions on their level of loyalty. Furthermore, apart from members’ behavior, we are also able to analyze their liking and interest through understanding of the number of clicks within the electronic email content and other pages visited within the website.
We group members with different characteristic based on their likings and interest.
Then, we can approach them accordingly based on the information that they are looking for on the website.