Product, Corporate Website
SolutionNurturing Prospective Customers to Increase Sales and Productivity
Create a workflow which is to send follow-up emails to users who have downloaded documents from the product or corporate website after 1,2 or 3 weeks. Through this, it is possible to focus on high potential users and eliminate redundant resources.
Based on the time users have downloaded documents from the website, and their reactions toward follow-up emails, it is possible to identify prospective customers. Only those who meet certain requirements will automatically be filtered as high-potential customers.
Email, call and visit each high-potential customer. On the other hand, for low-potential customers, continue to follow-up via email and guide them to visit useful contents provided in the website in order to create a good relationship in the long run.